A Social Media Enhanced Online Directory

Did you know that when you purchase a listing in the Pharma Marketing Network Vendor Directory, we use social media applications (ie, blogs and online discussion boards) to increase your company's visibility on the Network and on search engines such a Google?

Before describing how this works, you may like to learn more about the Vendor Directory Listing options, which are ENHANCED, PREFERRED, and CATEGORY SPONSOR. The boxes below summarize each option. Click on the names above to learn more about each option.





CASE STUDY
Recently, HM Marketing, a company that supplies promotional products, opted for a Category Sponsor Listing on the the Promotional Products Providers page of the Vendor Directory. As you can see from the partial (downsized) screen shot below, HM Marketing gets top billing on this page (banner ad) and a spot in the Preferred Vendor Menu area.





The listing itself looks like this:





When you search Google on "pharma promotional marketing," the PMN Vendor Directory Promotional Products Providers page is at the TOP of the natural search results list. Because of its top billing on that page, it's likely that HM Marketing will get substantial attention.

All this is pretty much standard when you purchase any online listing. But when you purchase a listing on the Pharma Marketing Network, we post a summary of your listing in the Pharma Marketing Vendor Blog as shown in the following sample:





We do this for several reasons:

1. The summary blog post with its links directly to the company website AND to its full listing in the PMN Vendor Directory is easily found when doing a Google Blog search. It also increases the visibility of the listing in a regular search (ie, it may appear as a second natural search result).
2. An RSS feed is automatically created from the blog post. This feed is then published in the Pharma Marketing Network Vendor Forum. The forums are aggressively crawled by search engine spiders and get a lot of visitors. A sample is shown below:
   
3. Also, the RSS feed summary is published within various Widgets located on several pages of the Pharma Marketing Network Web site. These widgets are like mini ads:
   

Needless to say, all this adds greatly to the visibility of your Vendor Directory listing on Pharma Marketing Network AND on major search engines. It's the most cost-effective advertising you can buy!

BUT WAIT, THERE'S MORE!

Another way to use social media to call attention to your services is to have @pharmaguy announce your Vendor Directory listing via Twitter! Inquire about this effective Social Media Promotion option that can be added to your Vendor Listing purchase.