Thursday, January 17, 2013

Add Social MultiMedia -- Audio, Video, RSS Feed -- to Your Conference Listing

If you are a conference organizer, you may be producing videos of presentations made at your conferences and using them to promote the next scheduled event. Perhaps you produced a short promotional video that highlights the important benefits of your upcoming conference. Or you may have produced an audio interview of a speaker about his or her planned presentation. Or you may have a Twitter account or Blog where you periodically post content and news that relates to your conference. If so, you are among a growing number of conference organizers who are leveraging multimedia and social media to promote their conferences. Pharma Marketing Network can help you do that.

Pharma Marketing Network now offers conference organizers the ability to embed playback "widgets" in the listings of conferences in the online PMN Conference Calendar. Let's look at a couple of examples to show you how this works.

ExL Pharma and Pharma Marketing Network teamed up to host a live Pharma Marketing Talk show that featured an interview with Philippe Kirby, EUCAN MCM IT Director, MSD (Europe) Inc., who previewed the topic he was scheduled to present at ExL's 5th Annual Digital Pharma Europe conference. After the live interview, the show was archived as an audio podcast, which can be played back using a widget. The playback widget was embedded within the listing for the conference as shown in the following screen grab (click on image to view in original size):

After listening to such a knowledgeable speaker, who can resist checking out the agenda and other speakers for this conference?

NOTE: The conference organizers liked the podcast in the above example so much, they embedded the same playback widget in the conference home page as shown below (click on image for an enlarged view):

Another example features an embedded YouTube video produced by eyeforpharma to help them promote the 11th Annual eyeforpharma Barcelona 2013 conference. The video featured a presentation made by Rebecca Jones, Head of Marketing Effectiveness, BBC Worldwide, at a previous eyeforpharma conference. Notice in the screen grab below that some introductory text was also included to explain the video content (click on image to view in original size):

The third example is a special widget created by a third-party -- Medstartr -- that helped Basil Strategies raise funds for  ePatient Travel Scholarships. The goal was to help bring more empowered patients to the Doctors 2.0 & You conference. The widget includes a short video and a link to the Medstartr site where viewers can donate to the scholarship fund.

Many conference producers have Twitter accounts or blogs devoted to specific conferences. Pharma Marketing Network has posted content from selected conference feeds to the Events Forum located here. It is possible to create widgets to display items from these feeds much like the widget that displays summaries of posts made to this blog (see the widget in the righthand column). These widgets can also be embedded in conference listings like the playback widgets shown above.

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