"Multimedia-ize" Your Display Ads with Embedded Playback Widgets

Simple banner and other format (e.g., box) display ads are usually static .jpg or .png images that solicit site visitors to "click through" to more information; i.e., the core message or "call to action" such as registering to attend a webinar or live event or to download a white paper, etc.

Aside from using eye-catching graphics and concise text, there's really little else that display ads can do to entice visitors to click on the ad and take the desired action. The formats of these ads are usually set in stone and do not allow for much detailed information to be delivered in an compelling format.

Pharma Marketing Network offers more value to our advertisers who purchase display ads to run on the network by "multimedia-izing" the ad! That is, we take your simple static image and combine with an embedded widget to playback an audio or video clip or even display a Twitter timeline. An example of a display ad with an embedded audio playback widget is shown in the image below:

(click on image for an enlarged view)

In this particular case, the ad appears on Pharma Marketing Blog. The top portion of the ad is what you might see in a typical simple display ad; i.e., a combination of graphics and text that links to the sponsor's landing page.

Inserted at the bottom is a widget that allows viewers of the ad to play back a short, 1 to 2 minute audio snippet from an Pharma Marketing Talk interview or a PharmaGuy Audio Snippet. Youtube videos and Twitter timelines can also be embedded within display ads.

So, which is more compelling and likely to generate clickthroughs? A simple graphical display ad or an audio-enhanced display ad as described above?

For details about display ads of all types -- including audio-enhanced display ads -- please contact sales@pharma-mkting.com

Embed Your Conference Twitter Timeline in the PMN Calendar Page

Many conferences have associated Twitter hash tags that are used to

1. promote the conference prior to the event, 
2. gather tweets made during the conference, and 
3. keep the conversation going after the conference.

IIRUSA's ePharma conference, for example, uses the #epharma hash tag. The actual dynamic Tweet stream/timeline for this hash tag can be seen in the following widget:

Tweets about "#epharma"

A version of this same widget can be placed on the online Pharma Marketing Conference Calendar page as shown in this screen shot:

(click on the image for an enlarged view)

The widget is essentially a dynamic, interactive ad. As more tweets are made using the hash tag, the widget is automatically updated to display the latest tweet at the top. Visitors can scroll down to see previous tweets and click on links within tweets. Thus, the entire history of offers and highlights related to the conference is available within this single widget. You control the content.

A hash tag widget gives your conference extra visibility within the online Calendar, which receives over 2,500 unique visitors per week. Depending on your needs, we keep the widget on the page above the fold for 2 weeks, one month, or longer.

For more details, including pricing, Contact Us or email sales@pharma-mkting.com.

Add Social MultiMedia -- Audio, Video, RSS Feed -- to Your Conference Listing

If you are a conference organizer, you may be producing videos of presentations made at your conferences and using them to promote the next scheduled event. Perhaps you produced a short promotional video that highlights the important benefits of your upcoming conference. Or you may have produced an audio interview of a speaker about his or her planned presentation. Or you may have a Twitter account or Blog where you periodically post content and news that relates to your conference. If so, you are among a growing number of conference organizers who are leveraging multimedia and social media to promote their conferences. Pharma Marketing Network can help you do that.

Pharma Marketing Network now offers conference organizers the ability to embed playback "widgets" in the listings of conferences in the online PMN Conference Calendar. Let's look at a couple of examples to show you how this works.

ExL Pharma and Pharma Marketing Network teamed up to host a live Pharma Marketing Talk show that featured an interview with Philippe Kirby, EUCAN MCM IT Director, MSD (Europe) Inc., who previewed the topic he was scheduled to present at ExL's 5th Annual Digital Pharma Europe conference. After the live interview, the show was archived as an audio podcast, which can be played back using a widget. The playback widget was embedded within the listing for the conference as shown in the following screen grab (click on image to view in original size):

After listening to such a knowledgeable speaker, who can resist checking out the agenda and other speakers for this conference?

NOTE: The conference organizers liked the podcast in the above example so much, they embedded the same playback widget in the conference home page as shown below (click on image for an enlarged view):

Another example features an embedded YouTube video produced by eyeforpharma to help them promote the 11th Annual eyeforpharma Barcelona 2013 conference. The video featured a presentation made by Rebecca Jones, Head of Marketing Effectiveness, BBC Worldwide, at a previous eyeforpharma conference. Notice in the screen grab below that some introductory text was also included to explain the video content (click on image to view in original size):

The third example is a special widget created by a third-party -- Medstartr -- that helped Basil Strategies raise funds for  ePatient Travel Scholarships. The goal was to help bring more empowered patients to the Doctors 2.0 & You conference. The widget includes a short video and a link to the Medstartr site where viewers can donate to the scholarship fund.

Many conference producers have Twitter accounts or blogs devoted to specific conferences. Pharma Marketing Network has posted content from selected conference feeds to the Events Forum located here. It is possible to create widgets to display items from these feeds much like the widget that displays summaries of posts made to this blog (see the widget in the righthand column). These widgets can also be embedded in conference listings like the playback widgets shown above.

Contact us for the latest prices and for a specific proposal to meet your needs.